The Romney campaign has stepped up to make a monumental change in the way campaigns are run. Project Orca is the Election Day Task force using the best-of-the-best reliable volunteers to monitor polling places. If successfully executed, will be the standard for all future campaigns. And no, Orca is not an acronym. It stands for the killer whale, the king of the sea. Even the name screams, “We are not your typical beltway show.” The purpose of Project Orca is to efficiently allocate resources on Election Day using the information on the ground from 20,000 volunteers placed strategically in polling places across the nation. Using 20 years of voter information and micro-targeting data, the Romney Campaign has a 93% chance of knowing who each voter is casting their ballot for. Project Orca will allow the Romney Campaign to instantaneously know who has walked into vote at every polling place across the country in which they have strategically placed their volunteers.
Volunteers of Project Orca will be credentialed poll watchers who will record who votes at their polling place through a smart phone app, preloaded with the registered voters specific to that polling place. The app will already have the early and absentee voters recorded on it to allow the Romney legal team to contest votes from those early and often voters. The information will be relayed directly to Gov. Romney at the war room in Boston, which he will use to make tactical decisions based on the data that is sent back. If there is a low turnout in an area where Romney should be winning, they will start the robo calls in that area and other get-out-the-vote tactics. Project Orca data will be linked in with the Romney phone-from-home program and victory centers. Election Day volunteers will be able to use the Project Orca data to focus on calling the pro-Romney voters who haven’t voted yet, which means no more wasting time and resources on people that have already voted. Too often, political campaigns have a lack of information on polling day to know how to most effectively spend time and resources to getting out the vote. Project Orca will be feeding from on the ground poll watchers to accurately know who has voted and allow the Romney campaign to maximize turnout on all fronts.
The reason why Project Orca is so important is because there are 7 or 8 states that could go in any direction. If the Romney Campaign does not have a spot on ground game it could sacrifice the election. Project Orca is the most novel state-of-the-art electioneering that has ever been used in such magnitude and the Obama Campaign has nothing comparable to the intricate and well thought out Romney Election Day plan. And if we have learned anything from campaigns, it all comes down to getting out the vote. Project Orca is a turning point in the history of electioneering, and the strategy will be repeated years to come.